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If any of the above sounds familiar, then this information is for you. Not too long ago I stood in your shoes. I too have faced ALL of the situations above.
 My name is Tanner Larsson and I’m a Professional Window Cleaning Business Consultant. You may know of me through my participation in industry associations or through my various online newsletters or websites. But, even if you’ve never heard of me that’s okay, my story might interest you. You see, in 2002 I purchased some used ladders and a few squeegees and set out to build a window cleaning business. I went to work operating under the theory that I would succeed if I provided the best “bend-over-backwards” window and building maintenance services at the right price. I was wrong. Maybe you started your own business for some of the same reasons I did. For me, I wanted complete control of my time and my life. I wanted to make lots of money with no upside limits. More than anything I wanted to build a solid company that would provide me with a secure future. "I
Quickly Learned The HARSH REALITIES For the next 12 months, I scrambled to get enough jobs and news clients to survive and pay the ever increasing bills. I tried everything, from putting out door hangers, to handing out and mailing brochures, to setting up trade show booths. But the time it took to get out and do several proposals a day, follow up with the ones I had already presented and still operate my business began to tear me apart. I had literally no time to do all the things that I wanted to do which was the whole point of me getting into this business in the first place. I knew I offered top-notch services. All of my customers seemed thrilled when the job was done, and we even received our fair share of referrals. But there just didn’t ever seem to be enough jobs to make real money. Getting the jobs done and working with the customers was never a problem – finding them was! Sure, I got jobs from my efforts and was able to “keep the doors open” in the early days. But, most of my advertising and marketing efforts were “marginal” at best. What’s worse, I spent hours each day driving around giving estimates and writing proposals for people who were taking several bids or shopping for the cheapest price they could find - It was misery. "Then One Day, An Incredible Discovery..." One day in the middle of the summer I was able to set up a meeting with a noted marketing consultant who was a friend of a friend. Strictly as a favor, this guy came to my office for a visit. I told him about all the great window cleaning jobs that we had recently completed. I told him about the new water-fed pole equipment we purchased and all about my great employees. And then I told him the bad news…one, I wasn’t making any sizable money…and two, I was working so hard and for such long hours that I was literally burned-out. To make a long story short, he taught me a VERY valuable lesson that day, one that literally changed my life. It went something like this: "The
Most Important Thing That You Need We chatted on this topic for fifteen minutes or so, and he left me with a short list of some books to buy, and a couple names and phone numbers. That was it. He left. Thankfully I took his advice and immediately became a student of marketing. I started my shift from business manager and window cleaner to marketer. Now I know you probably think of marketing as a four letter word. But it’s really not. It’s not about being a ‘huckster’ or coming off as some kind of ‘slick’ used car salesman. Professional marketing when done correctly will enhance your image, build your name recognition and most importantly…get your phone to ring with interested AND qualified customers that are eager to do business with YOU at the price YOU set, and on your terms. For the next few months I read and studied everything I could get my hands on as it related to direct response marketing, and how other service businesses used these techniques. I invested almost all of my savings and quite a bit of my earnings on experts, consultants, and cutting-edge marketing information. I made all the "rookie" mistakes, learned my lessons, fixed the problems and honed the stuff that worked to almost-frightening effectiveness. With this education, I assembled, developed, tested and proved numerous different and unusual strategies for easily, efficiently and affordably obtaining and keeping more good clients than I could handle. Immediately, The Seemingly Impossible Became Possible! Using these systems and strategies, my business and life quickly began to change. My business went from a struggling small time venture to a profit generating machine. I was working less, and making more money than I ever thought possible You may say, “Wait a minute, I’m not a marketing person. I can’t do that.” Well that’s nonsense; anyone can learn my step-by-step, easy to use systems, almost overnight! "So What's the Secret To Getting The Best Jobs And Avoiding The Low-Price Competition?" It's easy once you realize the most important knowledge you need is not about window cleaning, squeegee selection or estimating -- it’s about marketing. To be more specific, it’s about: ==> Marketing Systems <== I’ve rarely seen this subject mentioned at seminars or conferences or even in books for window cleaning professionals. But I can tell you for certain that if you don’t get a handle on your marketing systems, you can forget about creating and maintaining a large consistent income. You can expect to be a slave to your business for the rest of your life. "Being Good At What You Do Is Not Good Enough!" I cannot be gentle about this, even though you will not like hearing it. I’m about to share with you one fundamental truth that can liberate you from laboring for your dollars and settling for an average income. It can empower you to totally transform your business into a high-income profit generating machine that your competitors will absolutely envy. Here it is: In the Window Cleaning Industry today... It’s not how much you know about running your business - nor is it the product choices or equipment purchases that you make - nor the employees that you hire that determine your income, it is how effective you are at marketing your business that creates the balance in your bank account. You may feel that this is unfair or not the way that it should be. You can fight it (and maybe go broke). Or you can embrace this as an opportunity, and take the necessary steps to become as good at marketing your business as you are at getting the jobs done. The unhappy fact is that you can provide the very best services, the best equipment, the cleanest trucks and the best customer care in the industry, and still starve to death if you cannot affordably and efficiently attract a steady stream of good new business, and keep the customers that you already have. You need systems to protect your customers from poachers. You need systems to affordably keep new work coming in. You need systems that enable you to sell jobs at YOUR prices. What are marketing systems? Marketing systems are simple yet proven ways of attracting new prospects and customers without YOU having to personally be there. They are marketing promotions you “systemize” or use on an ongoing basis, to AUTOMATICALLY find the best new prospects for you. "Marketing
Systems Maximize Your Earnings And You start to get consistent results. Not just occasionally, but every time. This occurs because every marketing activity in your business can be duplicated over and over, with the same desired outcome. Keep in mind... None of this is theory or just ideas. These strategies have been proven and they can substantially increase sales and profits in any business. And what’s more, I’ve done all the hard work for you! You won’t have to go out and reinvent the wheel like I had to do. Sure, you could go out and invest a ton of money and time to put this information together, but why? I’m prepared to hand it to you on a silver platter and guarantee that it makes a hugely profitable impact on your business. I’ve designed everything to make certain that you increase your profits and start to take-back control of your marketing dollars in the shortest time possible and with as little work as possible. You can put every bit of it to work immediately. You
need to start using results-only, super-responsive,
emotional marketing. “A
Window Cleaner’s Guide To Marketing:
It's full of things like:
This is just a fraction of what’s revealed in this book. "Any
One of These Strategies Could Now, you might be skeptical (I probably would be too). That's why I want to make it so easy for you to put my entire system to work - totally at my risk.
Let me repeat, I sincerely and genuinely do not want you to keep this system unless you are sure it's worth at least 10 times what you pay for it. "So How Much Does All This Cost, Anyway?" I am currently packaging this manual with a few other components and plan to offer it for no less than $97. Although for now you can grab your copy of the ‘Window Cleaner’s Guide To Marketing’ and all of my strategies for the limited time price of $37. However, in reality, my program doesn’t cost anything, - because it’s going to make you a whole lot more than the investment required (Guaranteed!). One small job you wouldn’t get otherwise could pay back this entire investment literally overnight! Is it possible to apply even a few of the strategies and not get ONE new customer? I doubt it. Heck, most of you will accomplish this in the first week. You can even put the system on your credit card and then make back more than the investment before the next credit card statement finds its way into your mailbox. Should I charge more? Probably, and I intend to. I’ve purchased several “complete marketing courses” and have seen first hand the training and materials provided by them. What I’m providing here is more practical and more complete than what most of them have to offer, and at a mere fraction of the cost. I’ve also considered what consulting costs. I know one expert in the marketing field that charges $2,300 per day, plus expenses to come in a sit down with business owners like you and I and map out a complete marketing plan. Now, I’m not quite in his league, but I do charge $1,000 per day for onsite consulting. My system is like having me there all the time. What’s that worth? $2,000.00? $5,000.00?
Three reasons:
You have nothing to lose and everything to gain! So go ahead and grab your copy of ‘A Window Cleaner's Guide To Marketing’ today before I raise the price...
Look, if any of this makes even the slightest bit of sense, and you are serious about building a more profitable business...then why not explore this a little further? Since you've read this entire letter, it must mean you not only want to be a survivor...but that you want to win, and win big! And, if what you’re doing now is not working, I can promise you it won’t be working next week, next month or even next year! Or, if you’re already successful, then make a decision to do what all successful business people strive to do: better your best and continue to excel. These strategies will give you that extra edge! So before you put this aside, please take the time to place your order. All you need is a credit card or PayPal account, and our order form is 100% safe and secure. Click here to order now. There
is no good reason not to accept my guaranteed offer.
I look forward to hearing from you real soon. Your Partner In Profit,
P.S. If you only get ONE successful marketing idea from my material then this book will MORE than pay for itself. Heck, if you only get one new job, it’s worth many times the investment. How hard can that be? P.P.S THINK ABOUT THIS! You will easily spend thousands of dollars on new trucks, equipment and even computer programs for your business, but that will not help you get more customers. My book was written to do 2 things – to get you more customers and to provide you with financial freedom. And just think how easy it (has been) to WASTE hundreds of dollars on some Yellow Page or newspaper ad that doesn’t work at all, and falls flat on its face... This book will save you more money than it costs! => Order Now!
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