Window Cleaning Success

Writing A Press Release For Your Window Cleaning Business

Overview

Crafting an effective press release is not an easy task. Many people make the mistake of concluding that creating a useful press release takes very little to accomplish. Unfortunately, because of this way of thinking, the contents of most press releases sent along to media outlets never see the light of day.

There are some important tips and pointers that need to be remembered if you wish to craft and create an attention-grabbing press release that will end up in a published article in a newspaper or magazine or aired on television or radio

Concise, Direct Headlines

Oftentimes a press release will be prepared that lacks even a basic headline. At the other extreme are those press releases that are so convoluted and confusing that they immediately will be pitched in to the garbage can without ever being read.

After crafting the body of the press release — which will be discussed in further detail later in this article — the press release writer needs to take the time to develop a concise and direct headline for the press release. The headline needs to be written in such a manner so that a reader actually will want to take the time to read the remainder of the press release. Truly, the headline on a press release is rather like a first impression. Make a bad first impression, and no one will want anything to do with your window cleaning business.

Do The Work

While brevity is important in a press release, it is necessary that sufficient information is conveyed so that a writer or reporter easily will be able to fashion a story for print or broadcast from the information provided in the release itself. Reporters on all levels of the media are busy people. If you can provide to a reporter an easy to read, easy to understand, interesting release that does not require him or her to spend a great deal of time developing a story, chances are greatly increased that the content of the release will end up published or broadcast.

A successful press release is one that has been edited and re-edited. All unnecessary information is removed. Additionally, the language used in the press release is clear and concise, not muddled, botched and confused.

Contacts

As hard as it is to imagine, many press releases are sent out without useful contact information. A press release must contain specific information as to who is to be contacted in regards to your window cleaning business if a media outlet has a question regarding the content of a press release or requires additional information. In some instances, after receiving a press release a media outlet will want to undertake a more in depth interview.

The contact information must include the name of a person who understands and has completely knowledge of what is contained in the release. Contact information should include a phone number and an email address.

Summary

By closely following some of the basic pointers set forth in this article, a person will be well on the road to crafting and creating effective, intelligent press releases. In the end, by ensuring a press release is properly pulled together, a person or business will have a far better chance of ensuring that a news organization covers the announcement or event described in a given release.