Window Cleaning Success

Window Cleaning Tip – Crafting Attention Grabbing Headlines

Attention grabbing headlines are crucial to the success and effectiveness of your window cleaning businesses marketing efforts.

Introduction

In the business world, a business card and a firm handshake oftentimes are the first bit of information that another person will obtain from and about you. In the realm of advertising and marketing, the equivalent of the firm handshake and nicely embossed business card is the headline.

When it comes to both advertising and sales copy, the headline truly is the all important conveyance that will give a reader a first impression — be it strong or weak — of the subject matter that is being addressed in the ad or text. As a consequence, it is not an understatement to state that in order to make a vital impact on a reader, on a potential customer or client, you must craft and create attention grabbing, power-infused headlines.

Short, Sweet and to the Point

While conversation should be in depth and while text should be insightful, a proper headline should by blunt, direct and short. A headline should not ramble.

If you truly are dedicated to the decision to post only attention grabbing, power headlines, you need to make very certain that each and every unnecessary word is pruned from the banner. Many people argue — whine, really — that it is impossible to convey a proper amount of information in only a matter of several words or so. While this may be true on some level, the purpose of a headline is not to provide information per se. Rather, the goal of a properly crafted headline is to entice the reader, the consumer to carry forth and read the text or copy or advertisement that follows the headline itself.

While this may seem a bit risqué, on some level a headline is rather like the burlesque dancer at the start of her show. She shows just a dab, she reveals just a bit. But, she draws the audience in and…ends up making some good money in the end.

Action Words, Not Passive Voice

While reading a reference to action words and avoiding passive voice might cause a person to flash back to middle school English and grammar, there actually is some truth to what was learned in days gone by.

When writing headlines, a crafty business owner or advertiser understands the need for using active words. Direct, punchy, active language will gain a reader’s attention far more often than will passive, indirect words.

In the end, the ultimate goal of a headline is not to convince a consumer or potential customer or client to purchase your products or engage your services. Rather, the goal of a headline is to prompt a person to read onward, to consider the other information contained in the advertisement or marketing material. The call to action is not to purchase or retain (when it comes to a headline). Rather, it is a call to learn more, to read on. And, this can best be accomplished by using pithy and direct action words in the context of the headline itself.

Conclusion

By keeping these pointers in mind, you will create far better and more useful headlines to accompany your marketing materials or advertisements. In the end, you will boost your sales and your client list dramatically.