Window Cleaning Business Instant Money Maker
July 31st, 2009 Posted in Window Cleaning Information
Okay here we go again. It’s time for me to give you some new strategies and ideas to boost your window cleaning business income and make you a happy camper.
Since this is nearing the end of the season I thought we’d talk about a few quick money makers you can use right away to go along with your current marketing plan to build your window cleaning business. But first, I want to give a personal message to everyone with one of my courses sitting on a shelf gathering dust — “HEY, GET OFF YOUR BUTT AND DO SOMETHING — ANYTHING — JUST TRY SOMETHING!”
Sorry for the shouting. Anyway, let’s get going with some ways to produce instant profits. If you haven’t really put any of my system into effect then the ideas I’m about to share with you are the easiest, most “no-brainers” to get going — so now that means you have no excuses…
Instant Window Cleaning Money Maker #1
Go Back To Your Old Clients With An Incredible Offer
Remember all those old window cleaning client files sitting in your office — well we’re going to bring them back into your window cleaning business. You’ve spent an enormous amount of money, time, resources, etc. to get them in the first place so let’s recoup on your investment.
First, you’ll need to put together a list of everyone who hasn’t called in for 1 year, 2 years, 3 years, etc. whatever you think is a reasonable amount of time. I suggest 1 year because they’ll still remember you and your list will be more current. (Also as a side note, as we start testing your “Welcome Back” letter for the most recent group of clients first. Meaning that if it works with 1 year old clients you then move on to 2 year old clients, and then on to 3 year clients and continue through until the letter stops being profitable.)
Claude Hopkins (author of Scientific Advertising and one of the most brilliant ad men ever) said, “The right offer should be so attractive that only a lunatic would say ‘no’.” I agree.
And the most compelling and irresistible offer is something for FREE!
Free is the best offer you can make. I suggest you use something with a high perceived value but very little hard cost to you. A free screen cleaning, water stain removal or some kind of labor service works very nicely.
A very smart thing to do is set an expiration date and also limit the time they can come in for these free services. That way you have a very structured offer. Also, don’t send too many at once because I guarantee you’ll be swamped with business. So try out 100 or 200 at a time and see how it goes.
Then if you really want to pour on the profits, you should use a sequence of letters. After 2-3 weeks the clients that didn’t respond should get a very similar letter with “2nd Notice” on the top and you should reference that first letter. The letter can start off something like this, “Frankly, I’m puzzled. About 2 weeks ago I sent you an invitation for a free hard water stain removal. I haven’t heard from you….(then continue with benefits and same offer from 1st letter).
Then 10 days after that you should send out a “3rd and Final Notice.” This will politely say how you can’t keep this offer open unless they call by the expiration date you sent in the first letter or you’ll be giving away their water stain removal offer to somebody else. This a polite way of doing a take away close.
