Window Cleaning Business And The Economy
September 3rd, 2009 Posted in Window Cleaning InformationIt’s all over the news and everywhere the last few weeks and I received an email from a recent new client in the same regard. His question, followed by my answer are below.
Take the time to read this. It’s worth a minute of your time!
CLIENT QUESTION TO ME (via email):
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At 12:54 PM 8/29/2009, you wrote:
Tanner-
I am a purchaser of both your Streak Free Profits and Cashing In On
Christmas systems. I would like this question answered:
I keep hearing people say they are afraid to spend. What do you
say to them?
What are your strategies to get new work in this economy? Is there
anything in your courses which specifically covers this subject
that you can point me to?
Regards,
Jeffery
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MY RESPONSE TO JEFFERY’S EMAIL:
Hi Jeffery:
That’s a good question to ask, but I’m just not hearing where
people are making big cut-backs on window maintenance, OR even
Christmas light installations.
I talk to contractors all across the country all day everyday, and
sure, some people complain about the economy. To be honest, most
of these contractors have clients that are almost always in a
low-end residential market – a market I’d never want to be in even
in “good” times.
The contractors that are pursuing the clients with money and high
value homes and commercial properties still have to spend money on
window cleaning and pressure washing to protect their investments
and these same customers are still spending to have their holiday
decorations professionally installed. That’s what I preach and
where I want to be.
(My proprietary system teaches dozens of simple and easy ways to
grow your business no matter what the economy is like. If you
don’t already have it, check the links at the bottom of the page
after you’ve read this entire email.)
My good friend and world class marketer Yanik Silver sums it up
best in this article he wrote a few days ago.
Here’s what Yanik had to say:
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Dear Friends and Clients:
Turn on any news broadcast or pick up any newspaper, and you’ll get
smacked upside the head with the latest bad economic news.
The media loves to harp on:
- Housing crash
- Layoffs
- Bank failures
- Foreclosures
- Lifetime savings wiped out
-Consumer confidence at an all time low
-The “worst economy since the great depression”
Blah, blah, blah, blah…
What they’re not telling you is that some of the greatest fortunes
have been built during “hard” economic times!
Take a look at this list — do you recognize any of these companies?
Hewlett-Packard
General Electric
Sports Illustrated
MTV
CNN
Federal Express
Burger King
IHOP
What do these companies have in common? That’s right – they were
all STARTED during a recession!
Remember, spending doesn’t just “stop” during economic downturns.
People are more selective, and they work harder at getting value
for their money — but they’re still spending.
So you want to make sure you’re out there where they can see you,
and that you offer a superior value to them.
[Side note: That's one of the best questions you can ask yourself -
"How can I add 10x- 100x value to my customers services?"
I promise if you ask (and act on those answers) you'll leap head
and shoulders beyond any competitor.]
So let the doom-and-gloomers carry on, but don’t listen to them!
Instead of waiting for the politicians to ’spend’ us out of
trouble, focus on how you can make more money!
Yanik Silver
www.surefiremarketing.com/go/blah_economy
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PS: If you’re not familiar with Yanik Silver and are serious about
marketing your business and growing fast, you should seriously
check out his website.
Yanik has tons of f-ree business building info on his sites and has
written several best-selling books.
Even though he is a self proclaimed “computer dunce”, he still
makes millions online each year helping entrepreneurs like you and I.
Here’s Yanik’s main site, check it out now:
www.surefiremarketing.com/go/blah_economy
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Click the following links to find Tanner Larsson’s
Business Success Systems:
WindowCleaningSuccess.com/Glass-Restoration
