Window Cleaning Success

Marketing A Window Cleaning Business During A Recession

Getting your customers to spend money on immoderate or non crucial services will require a different approach during a time of recession. It’s becoming increasingly important to change the way you market your window cleaning business as the consumer is gaining control of the communication channels.

For example things like caller ID, pop-up blockers, DVR’s, satellite radio, the national Do Not Call List and even spam blockers are driving the way we live. Advertising can no longer simply blast out an undemanding message and expect good results.

Window cleaning business owners must develop relationships with customers and provide real value not only to survive, but ultimately thrive. I’d like to share a few ideas to help you meet that goal:

1. Don’t just sell your services, become a trusted resource for your prospects and customers. Be their source and provide them with the tools and information they need to make informed decisions. A monthly or quarterly newsletter is an excellent way to position your window cleaning business as an expert in your industry. Give them some FREE tips they can do themselves, but don’t give away all your secrets. Give reference to your company website for more details or other ways to gain assistance for potential problems you can help them with.

2. Start the relationship building process by using attention grabbing, powerful marketing that IMMEDIATELY calls for a direct response and conveys benefits to WOW them. Business is a value proposition. Your customer needs a service and you have a solution. Show them the “WIFM” of your service: WHAT’S IN IT FOR ME! The company they choose to go with is the one that provides them with the best value for their hard earned money. Then give them an incentive to CALL TODAY. Don’t just tell them to call, tell them what’s in it for them to call today (i.e. limited offers, discounts, etc).
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Why A Window Cleaning Business Needs A Website

The vast majority of people have access to the internet these days. Many of them utilize the internet for all news, shopping, and research needs. They also use it when searching for a service professional, such as an electrician, landscaper or window cleaner. Taking this into account is important for every offline service business. Here are a few reasons why it is a wise business decision to invest in a quality website:

Reaching Customers

Since the vast majority of people are active on the internet these days, you will be able to reach more potential customers if your window cleaning business has a website. Your company will also be able to reach customers that are outside the area that is covered by their local phone book. And you will be able to generate new leads or prospects via your window cleaning website.

Outlining the Service

One of the most important things an window cleaning business should do on their website is outline what their business does and what makes your company special. Let people know if you do both residential or commercial jobs. If you offer any other services make sure you detail them on your website as well. Its hard to sell a customer a service if they don’t know you offer it. If a potential customer or client is looking for a particular service, they want to know that your window cleaning business can provide it right away.
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A Window Cleaning Business Needs Liability Insurance

In my opinion with a window cleaning business you are taking a HUGE risk if you plan on running your business without insurance.

Think about it – you are working on ladders high in the air, using squeegees and razors to clean your customer’s very expensive property. Now, if something went wrong wouldn’t you want to have insurance?

If you are going to stick to small to medium sized residential houses then you probably could get away without having liability insurance. However many times homeowners will ask if you have insurance, and it’s not a good idea to lie to them.

If you are going to be cleaning large expensive houses, or if you plan on going after mid-rise or high-rise commercial buildings (and you should be as this is where the big money is), then liability insurance is a must.

Many if not all companies will not even take your bid until after they have seen proof of liability insurance and business license.

Getting general liability insurance is not as scary as it sounds, nor is it as expensive as you may think. General liability Insurance for window cleaning companies usually runs between $1000 – $1,500 per year for $1,000,000 Liability and $50,000 Medical. Plus once your insured you are protected and can now go after the most lucrative window cleaning contracts.

To find a liability insurance provider, I used to recommend you call around to some of the different insurance agencies in your city that provide home owners insurance like Allstate and State Farm. They may not provide business liability insurance directly, but most agencies are partnered with a larger company that does and they can refer you.

Now like I said that’s what I used to teach, Read the rest of this entry »

Streak Free Profits Window Cleaning Business Guide Press Release

Entrepreneurs Find Freedom in Streak Free Profits, the Window Cleaning Startup Guide

In less than three months, Streak Free Profits has helped more than 200 entrepreneurs learn how they can start their own window cleaning business.

Reno, NV (PRunderground) May 26, 2008 – In a world where the fields of technology and medicine rule, there lies a hidden gem, where the only tools needed are a bucket of water, a squeegee, and a window. It’s the window cleaning business and in 2007 alone, it was an industry worth more than $10 billion dollars. And now a man by the name of Tanner Larsson is showing entrepreneurs everywhere how they can start their own window cleaning business, with very little startup costs.

Larsson owns and operates one of the most successful window cleaning businesses in Nevada and over the years he created a detailed multimedia course , which shows people how they too can start their own window cleaning business.

The course is called Streak Free Profits and in the first quarter of 2008 it helped more than 200 entrepreneurs get started. From the initial business plan, to proven marketing strategies, ready-to-go marketing materials, training videos and business forms, Streak Free Profits is a complete package that helps people through every step of the process.
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A Nice Testimonial From A Career Window Cleaner About Streak Free Profits

As most of you know I sell a course called Streak Free Profits that teaches people just like you how to start, run and grow their own successful window cleaning business. Through Streak Free Profits and my on site consulting I have helped hundreds of people take control of their financial future by helping them start their own businesses.

Because of this I regularly recieve unsolicited testimonials or words of thanks from my customers and I have to tell you that nothing puts a smile on my face faster than reading an email from a customer letting me know how much Streak Free Profits has helped them. Some of these letters can be seen on the SFP website, but i have also decided to start posting some of these emails here on the window cleaning success website for all of you to read as they really are inspiring and confidence building. Below you will find one such email from a satisfied Streak Free Profits customer:

Hi Tanner,

I couldn’t respond right away to this email, but wanted to be sure to respond. As an advanced window cleaner, I think pretty highly of your Streak Free Profits
Material, as it is clearly written by someone who thoroughly knows the business.

My Story- I have been working as a professional window cleaner (off and on since 1991) for a total of 10 years, and for last few years doing personal accounts and also sub-contracting.

Working solely as a sub never worked out for me. WC Business owners have the tendency to pick and choose when to handle you as a sub and when to handle you as an employee, depending what works in their favor. I decided that I need to walk away from the window cleaning business entirely or be completely on my own as a business owner. Which is what led me to you Streak Free Profits.

Although I already knew a lot about the business, Streak Free Profits filled in some important gaps for me. It also helped confirm things I had hunches about, but I needed to hear it from another serious window cleaner/ entrepreneur confirm it for me.
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