Window Cleaning Success

Effective Marketing for Your Window Cleaning Business

If you own a window cleaning business then you better be marketing that business. Many window cleaners think if they do the best job cleaning windows then they’ll be successful with their business. This isn’t the case. How effectively you market your business is actually what will make or break a window cleaning business.

Unfortunately not many window cleaners know very much about window cleaning marketing. Yet effective marketing for your window cleaning business is your ticket to success. There are many different ways you can market your business too.

When you market your window cleaning business you are ensuring that you always have enough customers. You won’t have to worry about any slowdowns. Having an effective marketing plan will keep a steady stream of customers rolling in all the time. Read the rest of this entry »

Window Cleaners – Plan Now for the Winter Slowdown

Window Cleaners know that cleaning windows is a very profitable business. However, it is also typically considered a seasonal job. This means that your work slows down and may completely stop during the winter months, especially if you do not target commercial clients. This could mean a serious cash pinch for anyone who cleans windows for a living. And this is why it’s important for window cleaners to plan ahead for the winter slowdown.

Too often window cleaners fail to plan for the winter slowdown. Then they are forced to try and live on their savings throughout the winter months. But this can be very stressful, especially when the money starts to run low. Living off your savings can also cause you to be a slave to your finances. Certainly you know this is true if you’ve ever tried to live off your savings or a sub par income through the winter months.

So, all window cleaners need to start planning and thinking ahead now. This means they have to think about other ways of making money with other services during the off season. And they need to start marketing and lining out their other services right now.

There are a lot of other services that window cleaners can offer. It’s very easy to transition to another job that also deals with people’s homes. For example, Read the rest of this entry »

Window Cleaning Question – Customers After The Cheapest Price

Question: Lately, I’ve noticed that many customers want the cheapest price. They aren’t very concerned with the pro services and just want the windows cleaned. So boasting the cheapest price in town would get the most response. Why is this approach not recommended?

Answer: I personally never want to be the cheap price competitor. Now, that’s not to say that there’s not a market for that. In fact, someone has to fill that niche in the market. Also, don’t be fooled into thinking that everybody wants the cheapest price. If that were case then Mercedes, Nieman Marcus and other upscale businesses in every segment you can imagine would quickly be run out of business.

But to answer your question, the reason that being the “cheap price” window cleaner is not recommended is that in order to be the cheapest, you cannot typically afford to provide the best in quality, equipment and customer service. You cannot afford to “wow” your customer and build a relationship with them.

Without relationships, your clients will leave you in a heartbeat for the next cheapest price that comes along.

You have to figure out ways to “differentiate” yourself in the market. Otherwise you become a standard commodity and can be easily replaced by the next guy with the best price.

Competing on price is the hardest way to build a solid business for the long term. Sure, you can go out and get a bunch of work right quick. But chances are, it won’t be very profitable and you won’t keep the customer for long.

Window Cleaning Marketing Plan

Perhaps the single most profitable day that you could spend each year is the day you devote to developing your marketing plan. It may seem obvious…or maybe not. But, less than 1% of all window cleaning businesses actually do it.

Research studies have repeatedly shown that businesses with a marketing plan continuously out perform those that don’t by 24%-30% on an annual basis.

Most window cleaners have no plan at all and make their advertising decisions based on which ever advertising rep may catch up with them that day.

Or even worse, they see that business is slowing down and decide that they’ve got to “pull something out of the hat” in order to get that next job.

You cannot just wait for the next advertising rep to come in or for your business to slow down. You must plan and budget.

Your marketing plan is the vehicle that will take you wherever it is that you want to go. Read the rest of this entry »

Window Cleaning Success News And Updates

Well, spring has definitely sprung and summer’s coming up fast. Are you ready to hit the busy season running?

Remember, one of the most important preparations for a strong and profitable window cleaning season is to get a detailed marketing plan together and finalized well before summer hits, so that you know in advance exactly what you are going to do to market and promote your company as well as when you will begin and end each component.

Without a solid marketing plan, you are playing Russian roulette with your marketing dollars and potentially your business itself.

While we are on the topic of marketing, many of the WCS readers have emailed or called me asking for help with marketing their business as it seems that many of you are for all intents and purposes ‘lost’ when it comes to the marketing aspect of a business.
Read the rest of this entry »