Window Cleaning Success

Marketing Tips For Growing An Window Cleaning Business – Part 2

Marketing Action Plan

In order to capitalize on the various marketing opportunities that can assist you in developing your window cleaning business, we offer you an action plan.

Niche Marketing

Earlier in this article we discussed with you the use of direct mail to promote your window cleaning business. In this day and age, direct mail can be highly targeted. Indeed, with the help of professional direct mail houses, you literally can connect with exactly the kind of person who will be interested in the products or services offered by your company.

We suggest that you contact a direct mail company and review with them what types of customers you are trying to attract to your window cleaning business. The direct mail operator will be able to craft and create a mailing list that can reach out to the specific audience you want to reach.

Here is the contact information for a few direct mail operators to give you a starting point in creating your niche marketing plan and program.

kdmailing.com
amediagroup.com
directmailquotes.com

Partnership Promotions

The best way to incorporate partnership promotions into your overall marketing plan is to first identify those businesses in the brick and mortar world that offer a product or service that is compatible with what you are offering through your window cleaning business and not in competition with your company. For example, if you are in the business of selling shoes, pair up (so to speak) with a vendor in the area that sells socks.

By developing such a partnership arrangement, you will be able to develop joint marketing strategies that will benefit both your window cleaning business and the business of your partners

Free publicity and the media

The first step in developing a relationship with the media is to educate the press as to what your business is all about.

Send the media — either locally or media outlets that cater to your customer base — a press release that details what your window cleaning business is all about. Make sure the press release is informative and yet brief. If you provide the proper amount of relevant information and do not bore a reporter who is handed the release with minute details, you likely are to get some play in the press.

As you continue on with the operations of your window cleaning business, send press releases from time to time announcing “special things” that will be going on with your business. From time to time, the media will pick up on these announcements as well.

In the 21st century, it is perfectly acceptable to send press releases to media outlets via the Internet.

Conclusion

This article has presented to provide you, the window cleaning business owner, with three particular avenues that can readily be pursued in regard to window cleaning marketing, promotion and publicity:

• niche marketing
• partnership promotions
• free publicity and the media

Of course, there are other strategies available to you as an business operator interested in cross promotion of your business and in the brick and mortar world. However, this article is designed to give you a strong starting point for marketing your window cleaning business.