Window Cleaning Success

Marketing Tips For Growing An Window Cleaning Business – Part 1

Blinders. Blinders are wonderful devices in the world of horse racing. Indeed, blinders pointedly are necessary where a pony is concerned to make sure that the steed keeps moving straight onward.

However, when it comes to marketing and promoting your window cleaning business, those same blinders that are so perfect for the pony track are fatal to your business.

Of course, many window cleaning business owners like you have mastered the basics of marketing your product or service. But, the vast majority of these window cleaning business owners stop at the traditional promotion methods,

In this article, a number of useful tips for marketing your window cleaning business are presented for critical consideration. We focus on three different avenues available to you as an window cleaning business owner who is interested in marketing their business effectively in the brick and mortar world:

• niche marketing
• partnership promotions
• free publicity and the media

Niche Marketing

The vast majority of window cleaning businesses do not have the financial resources available to them to engage in broad scope advertising. For the purposes of this article, broad scope advertising is defined as those types of marketing and promotion that reach a mass audience. The most common type of broad scope advertising is television commercials. Radio commercial advertising is not far behind. Mass circulations magazines and newspapers trail along as well.

In reality, even if a window cleaning business has the financial wherewithal to utilize broad scope advertising techniques, broad scope advertising probably is not the best possible course of promotion and marketing for most businesses. The best way to promote an window cleaning business is to find certain niches in the brick and mortar world in which the services or products of your window cleaning business nicely and neatly fit.

Once appropriate niche markets are found, your window cleaning business can utilize very specific marketing techniques such as direct mail to a limited listing of potential customers rather than a traditional ‘blanket’ mailing. This cost effective means of marketing, promoting and advertising your window cleaning business will increase the generation of sales and or leads for an window cleaning business in short speed.

Partnership Promotions

There are a significant number of window cleaning businesses in your area that have extensive customer lists that could be very beneficial to your business. These businesses typically offer comparable, similar or compatible products and/or services to their clients.

Consequently, in many ways, these operators are not in direct or even tangential competition with your window cleaning business, however still offer a comparable or compatible product or service.

A productive and profitable way for an window cleaning business owner to promote its products and services through partnerships with businesses that are engaged in comparable, compatible operations. And Example would be of a window cleaning company and a carpet cleaning company partnering up to offer each others services to their clients.

Working together, complimentary businesses can develop a partnership through which both enterprises are able to increase their customer base and, ultimately, their revenue and profit.

Free Publicity and the Media

Blinders were mentioned at the start of this article on marketing in the brick and mortar world. No where are blinders more prevalent when window cleaning businesses are concerned than in the area of free media and /or press attention. More often than not, window cleaning business owners, if they in fact consider an actual marketing strategy, look only to paid advertising and promotions. Most window cleaning businesses overlook free publicity opportunities that can be had via the media.

Of course, no reputable news outlet will engage in the outright promotion of a business, whether that enterprise be exceptional or not. But, nearly every media outlet is keen to the prospect of doing a story of some sort on the operations of a local or regional business, particularly a business that has some sort of unique story to tell.

Most media outlets will print or broadcast interesting stories regarding a business, particularly if the business has some sort of natural connection to the community. The task of the window cleaning business owner is to craft and create an interesting press release or media advisory that reasonably details the operations and facts relating to the window cleaning business.

Marketing Tips For Growing An Window Cleaning Business – Part 2