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Research studies have repeatedly shown that businesses with a marketing plan continuously out perform those that don’t by 24%-30% on an annual basis.

Most window cleaners have no plan at all and make their advertising decisions based on which ever advertising rep may catch up with them that day.

Or even worse, they see that business is slowing down and decide that they’ve got to “pull something out of the hat” in order to get that next job.

You cannot just wait for the next advertising rep to come in or for your business to slow down. You must plan and budget.

Your marketing plan is the vehicle that will take you wherever it is that you want to go.

Of course, you have to have a “business plan” and a vision (those are topics for another day), but marketing brings us new clients, and without clients there is no business.

That’s why THE most important function in your company is the marketing.

I have found that it works best to take a whole day (for me it’s always in January) and review last year’s performance of my company. Based on that review, I can then start to think about where I want to be at the end of the next year, and how I’m going to get there.

Developing a marketing plan can actually be a simple process. It doesn’t have to be an elaborate undertaking. I use a simple marketing calendar and this serves as my “marketing plan”.

You can develop your marketing calendar by following these simple steps:

1. Establish your sales goals for the year.

2. Review what type of marketing and advertising worked last year. (Hint: If it didn’t work last year, do not do it again because chances are it won’t work this year either).

3. Develop a marketing budget based your sales goals based on successful marketing strategies that you have used in the past, and other new strategies that you believe to be worth testing or trying this year. When budgeting your marketing money, leave about 20% available just in case some new opportunity comes along, or in case you decide that you should invest more into a certain program.

4. On a 12 month calendar, plan out all of your marketing promotions so that you have something in place to generate business for you at all the key times of the year.

Each promotion that you do, whether it be an ad, flyers, or sending out a direct mail campaign should include the following:

a. Goal for gross sales volume
b. Goal for number of jobs
c. Average sale price of each job
d. Total dollars needed to accomplish the promotion

By completing you marketing calendar, you accomplish several things. First, you have taken time to consider your marketing needs throughout the year and are far more unlikely to get caught in a situation where you have no business and no marketing in place. Secondly, you have a document that you can review regularly to stay on schedule.

Finally, by getting this down on paper, you can hold your self accountable and make certain that everything gets done.

After you have completed each promotion throughout the year, go back to your calendar and write down specific comments about each promotion. Record your results and make notes as to what you may do differently if you decided to use this promotion again. This year’s calendar will be a very helpful tool in preparing next year’s calendar.

This is not complicated stuff and it will pay huge divdends for you. Get it done this week!

The Truth About The Window Cleaning Business

The reason I wrote this report is that I am constantly emailed by people who are looking to start a business and are considering window cleaning as a viable option. The problem is that due to all the crappy information that is available on the internet these people are getting the wrong impression about window cleaning and wind up either giving up or starting a window cleaning business without the faintest idea of what they are getting into.

Therefore this report will expose some of the common myths surrounding the window cleaning industry as well as point out the true benefits of starting a window cleaning business so that you can make an informed decision of whether or not window cleaning is right for you.

Grab your copy of The Truth About The Window Cleaning Business Special report now!

Some people however obviously don’t care about the holiday spirit
and those less fortunate than themselves. And it is because of
these people that I’m writing you today.

Up in Canada a local restraunt in a small town had been raising
money to doante to prive a christmas celebration and presents for
32 needy children. And they did a fantastic job…raising almost
$8,000 for the kids.

However it was all in vain as some despicible person or persons
broke into the restraunt after hours and stole the entire fund. Not
only did they steal the money, but they also stole a much needed
christmas from little kids who already have enough problems.

Stories like this make me sick to my stomach, but is also events
like this that bring out the best other people.

Not to be beaten, the town has rallied and set up a bank accout to
donate to in hopes of replacing the lost money by Dec 15. At the
time of writing this they have rasied almost $1600 with a goal of
$5000.

They have set up a dontation webpage with the details and a live
counter that displays how much has been raised in real time. I have
donated and i hope that if you are financially able that you can
give a little something to help out some very deserving little kids.

Please understand that I make absolutely nothing for telling you
about this. I just believe that everybody deserves to have a
christmas so I’m helping spread the word.

To make a donation and learn more, go here:

grinchfund.chipin.com/grinch-fund-christmas-for-kids

To see the newspaper stories that covered this tragedy, go here:

Initial story:
www.thestar.com/News/GTA/article/280906

Followup story:
www.thestar.com/News/article/281286

Warmest Regards,

Tanner Larsson