How To Get Window Cleaning Referrals

When I first began to seriously study marketing, I learned about many fascinating resources that enabled me to build my businesses much more quickly and effectively than other business owners within the window cleaning industry.

And of all the strategies that I’ve used to grow my businesses (and that I teach), there is one that is my favorite, hands down.

I have since named this strategy:

“The Referral Flood Formula”

But before we talk about the formula, there are two critical concepts that you need to grasp.

First off, people prefer to hire window cleaners whom they know, know about, respect, like and trust on a personal level. Sounds like common sense, right?

But when it comes to generating referrals, you have to start to look at the world through your prospective customers’ eyes.

Stop and consider that for a minute…

Think about how YOU make a decision to hire any contractor or even a doctor, lawyer or any other provider of services.

You feel more comfortable if you KNOW them or if you KNOW ABOUT them, right?

The more RESPECT you have for their expertise, experience and knowledge, the more comfortable you feel about hiring them.

And when you feel like you can TRUST them, and if you really LIKE them, then it’s really a no-brainer as to who you will choose as your sole provider.

And a large majority of the time that’s without even considering any other options, taking bids or shopping prices.

Secondly, you need to realize this: People feel accountable and take PERSONAL RESPONSIBILITY for the results of their referrals.

You will NOT get referrals unless people are certain that you will provide your services at an exceptional level.

Referrals reflect directly back on the person who MAKES them. And nobody wants to be perceived as an idiot by referring an unworthy window cleaner.

Are you with me?

Alright, with that in mind, let’s talk about my Referral Flood formula. In fact, I have this same formula written on a note card at my desk and refer to it frequently.
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Window Cleaning Business And The Economy

It’s all over the news and everywhere the last few weeks and I received an email from a recent new client in the same regard. His question, followed by my answer are below.

Take the time to read this. It’s worth a minute of your time!

CLIENT QUESTION TO ME (via email):

=====
At 12:54 PM 8/29/2009, you wrote:

Tanner-

I am a purchaser of both your Streak Free Profits and Cashing In On
Christmas systems. I would like this question answered:

I keep hearing people say they are afraid to spend. What do you
say to them?

What are your strategies to get new work in this economy? Is there
anything in your courses which specifically covers this subject
that you can point me to?

Regards,
Jeffery
=====

MY RESPONSE TO JEFFERY’S EMAIL:
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New Streak Free Profits Revision Has Been Released

Well it’s finally here, the long awaited Streak Free Profits Revision! I have been hard at work updating, adding to and all around revamping the SFP window cleaning course with the intention of making this already awesome window cleaning business course even better.

Take a look at a few of the updates to this course:

- Powerful new marketing strategies and methods to help you grow your business.

- Updated and expanded business advice to help you structure and run your business right.

- A full chapter on proper ladder usage and safety so you can prevent accidents.

- Enhanced information on growing your business with employees and work crews.

- A huge new chapter on the sales process and how to capitalize on it.

- New sideline services to earn you even more money.

- New business forms, letters and spreadsheets you can start using instantly.

- A free graphics editing software fully as powerful as Photoshop so you can easily edit your marketing materials.

- A ready to go customer and contact database so you can keep track of your customers.

- A professional ready-to-go window cleaning business website for you to use.
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Window Cleaning Business Instant Money Maker

Okay here we go again. It’s time for me to give you some new strategies and ideas to boost your window cleaning business income and make you a happy camper.

Since this is nearing the end of the season I thought we’d talk about a few quick money makers you can use right away to go along with your current marketing plan to build your window cleaning business. But first, I want to give a personal message to everyone with one of my courses sitting on a shelf gathering dust — “HEY, GET OFF YOUR BUTT AND DO SOMETHING — ANYTHING — JUST TRY SOMETHING!”

Sorry for the shouting. Anyway, let’s get going with some ways to produce instant profits. If you haven’t really put any of my system into effect then the ideas I’m about to share with you are the easiest, most “no-brainers” to get going — so now that means you have no excuses…

Instant Window Cleaning Money Maker #1

Go Back To Your Old Clients With An Incredible Offer
Remember all those old window cleaning client files sitting in your office — well we’re going to bring them back into your window cleaning business. You’ve spent an enormous amount of money, time, resources, etc. to get them in the first place so let’s recoup on your investment.
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Get Paid To Promote The FREE Window Cleaning Success Newsletter

This is absolutely the easiest way to earn completely passive income!

The basic process is this - you send someone to the WCS newsletter page using a special link. When that person subscribes to the newsletter and gets their free reports, they are given a one time offer to purchase my Easy Money Method Report for only $10 (normally $20). When that person purchases the report, you get the whole $10.00 sale price deposited directly into your paypal account.
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