Window Cleaning Success

Is A Window Cleaning Business Right For You?

That’s a question you have to ask yourself before you begin cleaning windows. Selling a service isn’t as easy as some people think. Your customers have to see a need for the service, be willing to pay for it and that you’re qualified for it.

Is there a need?
When trying to sell a service you need to decide if there’s a need in your area for the service. You should be filling a need, use your imagination. Are there a lot of homeowners and commercial businesses in your area?

Are there people who would be willing to pay you to do the service?
Weigh the time it takes to provide the service against what would be a reasonable price to charge. Charging someone $75 for a big two story house might get you lots of customers, but you probably wouldn’t be able to survive off such a pitiful income.

What service?
Specialize in only one or two services at a time. People won’t take you very seriously if you’re acting like Wal Mart doing 6,000 different things. Stick with services that compliment each other, like window cleaning and screen cleaning or pressure washing rather than window cleaning and bathroom remodeling. If you’re going to do more than one thing, it always helps if they go hand in hand together.
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Marketing A Window Cleaning Business During A Recession

Getting your customers to spend money on immoderate or non crucial services will require a different approach during a time of recession. It’s becoming increasingly important to change the way you market your window cleaning business as the consumer is gaining control of the communication channels.

For example things like caller ID, pop-up blockers, DVR’s, satellite radio, the national Do Not Call List and even spam blockers are driving the way we live. Advertising can no longer simply blast out an undemanding message and expect good results.

Window cleaning business owners must develop relationships with customers and provide real value not only to survive, but ultimately thrive. I’d like to share a few ideas to help you meet that goal:

1. Don’t just sell your services, become a trusted resource for your prospects and customers. Be their source and provide them with the tools and information they need to make informed decisions. A monthly or quarterly newsletter is an excellent way to position your window cleaning business as an expert in your industry. Give them some FREE tips they can do themselves, but don’t give away all your secrets. Give reference to your company website for more details or other ways to gain assistance for potential problems you can help them with.

2. Start the relationship building process by using attention grabbing, powerful marketing that IMMEDIATELY calls for a direct response and conveys benefits to WOW them. Business is a value proposition. Your customer needs a service and you have a solution. Show them the “WIFM” of your service: WHAT’S IN IT FOR ME! The company they choose to go with is the one that provides them with the best value for their hard earned money. Then give them an incentive to CALL TODAY. Don’t just tell them to call, tell them what’s in it for them to call today (i.e. limited offers, discounts, etc).
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Why A Window Cleaning Business Needs A Website

The vast majority of people have access to the internet these days. Many of them utilize the internet for all news, shopping, and research needs. They also use it when searching for a service professional, such as an electrician, landscaper or window cleaner. Taking this into account is important for every offline service business. Here are a few reasons why it is a wise business decision to invest in a quality website:

Reaching Customers

Since the vast majority of people are active on the internet these days, you will be able to reach more potential customers if your window cleaning business has a website. Your company will also be able to reach customers that are outside the area that is covered by their local phone book. And you will be able to generate new leads or prospects via your window cleaning website.

Outlining the Service

One of the most important things an window cleaning business should do on their website is outline what their business does and what makes your company special. Let people know if you do both residential or commercial jobs. If you offer any other services make sure you detail them on your website as well. Its hard to sell a customer a service if they don’t know you offer it. If a potential customer or client is looking for a particular service, they want to know that your window cleaning business can provide it right away.
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